JCPenney eGift Cards

eGift Card - CashStar Privacy Policy
JCPenney eGift Cards are distributed by CashStar, Inc.

CashStar, Inc. (“CashStar”) is committed to maintaining the privacy of those who use our services. We created the following policy guidelines to explain how CashStar collects and uses the data you provide to CashStar and our clients when you visit this site and the gift card sites we operate for each of our clients, such as the eGift Card service for JCPenney: jcpenney.cashstar.com (collectively, "Sites").

Please read this Privacy Policy closely. By visiting the Sites and/or providing your personal information to CashStar, you agree that CashStar may collect, use, and disclose your personal information as described in this Privacy Policy. Additionally, each of our clients has a privacy policy that explains how they use data, including any data you provide to CashStar that CashStar shares with them. Please refer to the appropriate policy when you are interested in how your data is used for each program. We routinely update this Privacy Policy as our products and offerings change, so check back regularly for updates or changes.

The Information CashStar Collects

CashStar collects information when you use the Sites and interact with CashStar. For example, we collect data when you purchase an eGift Card or Plastic Gift Card (collectively "Gift Card"), if you contact Customer Support, or if you participate in certain offers and promotions. We only collect as much information as we need for specific, identified purposes.

  • Personal Information: When you purchase a Gift Card on the Sites, you will be asked to provide certain personal information, such as your name, email address, credit card payment information, billing address, and home/mobile telephone number ("Personal Information"). This information is collected to enable CashStar to process your order. CashStar does not retain your entire credit card number and only stores what is necessary for CashStar to process your order and verify it in the future.
  • Cookies Information: When you visit the Sites, we may send one or more cookies (a small text file containing a string of alphanumeric characters) to your computer. CashStar uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Sites. These persistent cookies can be removed, but each web browser is a little different. So, please review your browser's “Help” file to learn the correct way to modify your cookies setup. CashStar does not link the information we store in cookies to any personally identifiable information you submit while on our site.
  • Automatically Collected Information: When you use the Sites or open one of CashStar's HTML emails, we automatically record certain data, including “clear gifs” or “web beacons,” cookies (discussed above), IP addresses, unique “device IDs” (similar to IP addresses), and log files. “Automatically collected” data includes viewing and redemption activity, web browser type, the website that referred you to us, the web pages you viewed on the Sites, and the dates and times that you visited the Sites.
  • Client Provided Information: When CashStar manages promotions or other services for a client (a company or organization to which CashStar provides business services, such as JCPenney) a unique identifier is shared with CashStar in order to process the eGift Card generation, delivery and redemption activity on behalf of that Client. CashStar does not receive any personally identifiable information from these unique identifiers, which are used solely to process the promotional activity.

The Way CashStar Uses Information

CashStar uses the information that we collect to:

  1. operate, maintain, and provide to you all of the eGift Card services and promotional offerings found on the jcpenney.cashstar.com site;
  2. notify you of major service updates or for customer service purposes; process and record eGift Card printing and redemption activity and monitor usage trends and preferences;
  3. improve the way the transactions work and look and create new features and functionality;
  4. monitor the effectiveness of marketing campaigns and improve our marketing and promotional efforts; and
  5. occasionally send you other information about CashStar, its clients, affiliates and business partners and their products and services. You may at any time choose to 'opt-in' or unsubscribe to this information.

When CashStar Discloses Information

CashStar may disclose “automatically collected” data (such as eGift Card viewing and redemption activity) to its Clients and subcontractors.

CashStar discloses both “personally identifiable” and “automatically collected” information to our Clients, affiliated companies, or other businesses or persons to process such information on our behalf, to provide website maintenance and security, to enable CashStar to fulfill coupon and offer requests, to offer certain features on the Sites, to assist us in improving the way the Sites work and look, and to create new features. CashStar requires that these parties agree to process such information in compliance with our Privacy Policy. CashStar uses reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.

We may disclose Personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, judicial or other government subpoena, or warrant.

We also reserve the right to disclose Personal information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect Clients from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Sites; and to protect against fraudulent uses, the rights, property, or personal safety of CashStar, our Clients, or others.

Your Choices

In some cases if you decline to share personal information on the jcpenney.cashstar.com site, CashStar will not be able to provide certain services to you. You may also choose to opt-out of future marketing mailings. If you wish to opt out of receiving offers directly from our Clients, you can follow the opt-out instructions in the emails that they send you.

Access to your Data

If you have any questions about the data we collect, or if you think that any of the data we have is inaccurate, incomplete, or has been inappropriately used, please contact us at privacy@cashstar.com. We retain the data we collect for as long as needed to provide you services and to maintain adequate records, resolve disputes, and meet our regulatory obligations.

Our Commitment to Data Security

CashStar uses physical, managerial, and technical safeguards designed to preserve the integrity and security of your personal information. WE CANNOT, HOWEVER, ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO CASHSTAR, AND YOU DO SO AT YOUR OWN RISK. CashStar does however caution you about transmitting valuable bank or credit information in a public place (airports or cafes). While your credit card company or bank will typically use security protection, you should ensure that you are using a secure network.

Once CashStar receives your transmission of information, they will make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of CashStar's physical, technical, or managerial safeguards.

Enforcement

CashStar has established procedures to periodically review and verify compliance with this Privacy Policy, including annual self-assessments of our operations with respect to the handling of data. If you are unhappy with the manner CashStar processes or otherwise uses your personal data, you may make a complaint to CashStar at the address below. If your complaint is not resolved to your satisfaction through our internal process, we agree to dispute resolution using JAMS as an independent third party dispute resolution provider.

Notice to Residents Outside of the United States

CashStar complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. CashStar has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view CashStar's certification, please visit http://export.gov/safeharbor/

Children's Privacy

The Sites are not structured to attract children. Accordingly, we do not intend to, nor will we knowingly collect Personal Information from anyone we know to be under 13 years of age.

In the Event of Merger or Sale

If CashStar is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Consumers as part of such merger, acquisition, sale, or other change of control.

Changes and Updates to this Privacy Policy

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received that personal information. YOUR CONTINUED USE OF JCPENNEY.CASHSTAR.COM CONSTITUTES YOUR AGREEMENT TO THIS PRIVACY POLICY AND ANY FUTURE REVISIONS.

Effective Date

This Privacy Policy is effective as of March 15, 2013.

CashStar Contact Information

Please contact CashStar with any questions or comments about this Privacy Policy, your personal information, our third-party disclosure practices, or your consent choices at JCPenneygiftcardsupport@cashstar.com, or by mail at:

CashStar, Inc.,
25 Pearl Street
Portland, ME 04101

We will respond to your inquiry within 30 days of its receipt.

JCPenney eGift Card, powered by CashStar.